3D Animation & Product Visualization
Morrow Autofocal Eyewear
Morrow
A high-fidelity CGI exploration of active-lens technology, showcasing the intersection of optometry and luxury industrial design.
Morrow: The Future of Vision - Official Product Film
The Challenge
Morrow’s 'autofocal' technology is essentially invisible to the naked eye. Our task was to make the internal liquid crystal layer tangible. We needed to visualize the transition between focal lengths while maintaining a premium, minimalist aesthetic that positions the glasses as a high-end fashion accessory rather than just a medical device.
Production Details
The production focused on macro-visualizations of the frame’s construction and the refractive properties of the lenses. We utilized an ‘exploded view’ animation style to showcase the integration of electronics within ultra-thin frames. Key technical hurdles included simulating the subtle shift of liquid crystals and ensuring the sub-surface scattering of the frame materials felt photorealistic. The result is a cinematic sequence that emphasizes precision engineering and the ‘magic’ of a single click changing the wearer’s world.