Video Production
The Digital Match - Torino
Camera di Commercio di Torino & Unione Industriali
A strategic video campaign launched at the Intesa Sanpaolo skyscraper to position Turin and Piedmont as Italy's capital of digital transition.
Main video - 2 minutes
The Challenge
To create a narrative that moves beyond local industrial setbacks (like the Gigafactory) and establishes a proactive vision for the territory. The video had to communicate the synergy between over 20,000 ICT companies and key institutional stakeholders to attract international investment and talent.
Production Details
Presented at the Intesa Sanpaolo skyscraper, this project served as the ‘kick-off’ for a major regional strategy. The production highlights the ‘Position Paper’ goals: fostering public-private partnerships, enhancing digital skills, and promoting a culture of innovation across Piedmont Key figures involved in the launch included Gian Maria Gros-Pietro (Intesa Sanpaolo), Dario Gallina (CCIAA Torino), and Giorgio Marsiaj (Unione Industriali)